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Lara Zibners's avatar

Oh the moving milestones! It's not just unfair, it can change the way a study is designed and endpoints chosen to meet what you think is a target only to find it's gone elsewhere.

Kristin Sargent's avatar

This is stupendous research and writing.

This stuck with me, in particular:

“…investors assessing a diagnostic company also want to know whether payers will cover the test. That creates a difficult loop: Evidence affects reimbursement, reimbursement affects adoption, adoption affects evidence generation, and all three affect financing.”

I read Halle Tecco’s article yesterday on Oura’s public filing. I see them as cracking this code by first going direct to consumer, then using consumer demand to back into clinical use of their wearable. I see that as the main option for bridging the financing gap these startups see, but curious if you agree or see other strategies in use.

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